Turning a unique venue into one of London’s hottest nightclubs
The brief we had for this event was to create a nightclub style party in a unique venue for a private client to celebrate a special birthday. The event was to be for 160 people, with a full premium bar service including cocktails, premium food offering and named DJs to play in a club like atmosphere. A dressing room for both men and women close to the entrance and party space was needed to enable guests to have a place to change their outfits and freshen up throughout the evening (we wish the events we are invited to were this thoughtful!). On top of this they wanted to party the night away until 3am!
Delivering the brief
Working closely with the family’s assistant, we worked to ensure all elements of the brief were delivered and expectations met and of course, exceeded.
Whilst there was a lot of integral lighting within the venue, a lot needed to be done to bring the client’s dream to life. To start with (after overcoming the language barrier), expectations needed to be managed. Whilst we like to work on the mantra of ‘anything is possible’ sometimes when working in a unique venue open all day to the public and with only 90 minutes set up time, the mantra needs to be slightly more realistic! The requested AV list was just not feasible given the set up constraints however it did allow us to understand what the client wanted, so off we went to our trusted AV contacts to design something that was realistic to deliver but ticked all of the client’s requests. With that bit sorted we could then tackle the food and drink menu (the best bit!).
We learnt that the guests will be very hungry but a seated format was not suitable. A canape reception followed by bowl food and dessert canapes with late night canapes was agreed upon. The canapes included a fillet of beef on a triple cooked chip and seabass ceviche, followed by bowls of Queen Scallops and Baby prawns, Chimmichurri beef and slow cooked rib of beef. Whilst that alone would delight most pallets, it was felt that more could be done to make the culinary offer more ‘premium’. After a number of discussions of a guest station from a 5 star Mayfair restaurant, it was decided upon on fully functional sushi ‘show’ station complete with moving sushi belt and live sushi chefs. If your mouth isnt watering by now are you even human?
Food done; time to focus on what some might regard as the most important element of any party… the BAR! A Moet and Laurent Perrier Rose reception was the first order of the day followed by a premium spirits service including Grey Goose and Patron XO (my fav!). Next on to the the cocktails; you can’t go wrong with a classic, so fresh mint Mojitos, Vodka Martinis, Champagne Belinis and Moscow Mules were decided upon.
Up next – the DJ’s… the client knew exactly who they wanted to play so we could focus on ensuring the talent was well looked after – a less than typical rider of Calvin Klien Underwear, black socks and Sake wine amongst other more common items were requested at 3pm on the event day! You got to love a last minute random rider request! (thank god for Selfridges!)
The party was rocking! After a respectable red carpet arrival and champagne reception, guests were wowed upon arrival in the World Stage – DJ Kim had the speakers pumping to start with. With guests just warming up their appetites were satisfied with the amazing menu from Food by Dish. Gosh there was a LOT of food! But with hungry guests needing sustenance to party until 3am, it was just what the Dr ordered!
Mid way through the evening many guests needed the changing rooms to transform into outfit number two and comfier, but of course designer, shoes… (Literally my dream party!) Comfy feet on, it was DubFresh’s turn to take to the decks and fill the dancefloor until the end. He didn’t disappoint; the room was literally throbbing from the sound of the speakers with dancefloor rocking until the early hours before guests waved us goodbye to head on to their after party… wow these 50 somethings know how to party!
A very happy customer indeed.